Jincheng Tea Brand Mid-Autumn Gift Box
锦城吃茶作为新式茶饮，在中秋这天献礼。季节往返之间，我们来到一年之中月亮作为天体展示它极具像且拥有叙事性质的一天。中秋节我们将对天象的崇拜承接更暧昧的亲密性，“圆”有了具象化表征：团圆/ 而“月”在幻想与现实交织处正审视一个亲切的童年记忆。
Jincheng Tea is offered as a new style of tea drink on the day of Mid-Autumn Festival.Between the seasons, we come to the one day of the year when the moon, as a celestial body, displays its extreme likeness and possesses a narrative character. At the Mid-Autumn Festival, we take on a more ambiguous intimacy to the worship of the heavens, as the "circle" takes on a figurative representation: reunion/ and the "moon" examines an intimate childhood memory at the intersection of fantasy and reality.
Mid-Autumn Gift Box Opportunities
我们借这天自然而然微妙交汇的月光 延升至成都人更具亲切感城市元素：竹
竹之心空，记忆存储
期望竹作为一个倍感亲切的情感纽带，在中秋这天清晰拉扯年幼记忆，带来能量与灵性。于是，我们实践无限想象力后为锦城吃茶呈现一份戏剧感中秋礼盒。描绘画面好似月下竹影，影涧茶，动静之间为归家提供想象。
We use the natural and subtle intersection of moonlight on this day to extend it to an urban element that is even more dear to the people of Chengdu: bamboo.
The heart of bamboo is empty, the memory is stored.
Bamboo is expected to serve as an affectionate emotional bond, clearly pulling young memories and bringing energy and spirituality on Mid-Autumn Day. So we put our imagination to work and created a dramatic Mid-Autumn gift box for KamCity Tea. The image depicted is like the shadow of the bamboo under the moon and the tea in the shadow stream, which provides the imagination for returning home between movement and static.
Product Concept
方形礼盒外壳挺拔内核内敛，中和中秋节“圆”的柔美。表面覆以草香纸材质，自然流动茶痕，轻轻触摸，如植物筋骨般粗糙肌理在指尖摩擦，这稀缺世界，呼之欲出。
The square-shaped gift box has an upright outer shell with a restrained inner core, neutralizing the softness of the Mid-Autumn Festival's "roundness". The surface is covered with grass-scented paper, natural flow of tea marks, gently touch, such as plant sinews like rough texture in the fingertip friction, the world of scarcity, called out.
*草香纸作为独特工艺材料，更适用于食品包装。
*As a unique craft material, grass scented paper is more suitable for food packaging.
Highlight
从礼盒腰部展开，进入到本次礼盒设计的亮点画面：虚实之月
画面由竹上捕捉到的“实月”与竹下禅宗茶道构成，反复折叠礼盒，“实月”落入盖碗茶中，形成“虚月”，虚实动静之间，即感受时间与空间的交错流动，“月”在距离的推动下又呈现礼盒戏剧性与亲密性的变幻。
Unfolding from the waist of the gift box, you enter the highlight image of this gift box design: the moon of emptiness and reality.
The image is composed of the "real moon" captured on the bamboo and the Zen Tea Ceremony under the bamboo, repeatedly folding the gift box, the "real moon" falls into the lidded-cup tea bowl, forming the "virtual moon", between the virtual and the real, to feel the interlacing of the flow of time and space, and "the moon" is pushed by the distance to present the gift box drama and intimacy of the change.
月/竹/茶 三角之间命中注定，变幻平衡。
我们借用这一年唯一一天“月”独特身份诠释一件天地自然间 变幻莫测的心意礼盒奉上：高处令你敏感，那是一种虚幻。
Moon, Bamboo, Tea, the triangle of destiny, the fickle balance.
We have borrowed the unique identity of the moon on the only day of the year to interpret a piece of heaven and earth, nature, and the vagaries of the heart to present: the heights make you sensitive, and that's a kind of illusion.
Design:MengMeng
Time:2023
All By A Bll Design.
